This is an isolated CAN-HS interface. ADM3053 offer a all-in-one package that cost a bit, but I decided to try it out. As for cost we are talking about 5.- USD rather than 0,5 USD.
A normal transceiver will give some protection while ADM3053 protect against much larger pulses, but it is not unlimited. Your level of protection should be adapted to your usage, and using a galvanic isolated CAN interface is basically an overkill for most hobby projects.